Advertising/PR Student Awarded Allen Rosenshine Minority Educational and Training Fund Internship

Samantha Rendon, a College of Journalism and Mass Communications' advertising and public relations senior, has been awarded the Allen Rosenshine Minority Educational and Training Fund internship.

BBDO, a leading advertising agency with U.S. offices in New York, Atlanta, Chicago, Minneapolis and San Francisco, is funding six internships for the summer of 2011. Rendon will receive a $4,000 stipend for a 10-week internship in account services in New York City.

The BBDO MET Fund earmarks academic scholarships and internships for minorities, women and individuals to encourage the pursuit of careers in advertising.

Allen Rosenshine, chairman of BBDO Worldwide, said, "As the population continues to become more diverse, our industry needs to become more diverse in order to communicate with consumers effectively. As one of the leading agencies, it is only appropriate that for these reasons BBDO take a proactive role in bringing greater diversity to our industry."

Rendon, of Tyler, Texas, will graduate in May 2011. She has held internships in newsroom and advertising sales with MYTX CBS 19, Tyler, Texas, and marketing and event planning as Victoria's Secret PINK campus representative.

Rendon is a National Hispanic Scholar and is a member of the University of Nebraska-Lincoln honor society, the Academy of National Hispanic Scholars. The honor society is part of the National Hispanic Recognition Program. Rendon is a member of UNL's Young Life, Pre-Law Club and Chi Omega sorority.

Since its inception in 2000, the BBDO MET Fund has given out $420,000 to more than 1,240 individuals from 74 different schools. Rendon joins recipients from schools such as Cornell, Howard, Ithaca College, Michigan Sate, Morris Brown, NYU, Princeton, Rutgers, Texas A&M, UCLA, University of Georgia, University of Illinois, University of Minnesota and University of South Carolina among others. High school seniors have also received awards.

Headquartered in New York City, BBDO is the largest agency in the Omnicom network. Omnicom is a leading global marketing and corporate communications company. BBDO provides advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services.

BBDO's professional commitment is captured in the agency's operating mantra, "The Work. The Work. The Work." It is this focus on the work that has helped BBDO earn the distinction of being the most creative agency network in the world over the last six years as reported by The Gunn Report.

Samantha Rendon
Samantha Rendon