Redline Promotions & Marketing (RPM) of Advertising and Public Relations Campaigns Class (ADVT 489) is working on a campaign for the All New 2008 Honda Accord Coupe and you are invited to attend the main event for the campaign!
When: Thursday, November 15th 6:00-9:00 P.M.
Where: The fountain by the City Campus Union
What: FREE Food, Prizes, and LIVE MUSIC, plus an opportunity to see the car up close!
For more info check out Drive ACCORDingly on Facebook and learn to love the all new 2008 Honda Accord Coupe
LINCOLN, NE – October 9, 2007 Free food, prizes and outdoor entertainment are planned to introduce the University of Nebraska - Lincoln community to Honda's 2008 Accord Coupe. The event, "Drive Accordingly," will be held on November 15, from 6 p.m. to 9 p.m. on the North side of the city campus Union.
Students stopping by the event to check out the Honda Accord Coupe can enjoy free food, beverages, activities, entertainment and prizes. A vehicle will be on display, courtesy of Honda. In addition to seeing and experiencing the Accord Coupe, attendees could end up walking away with a variety of prizes.
Nancy Mitchell, instructor for the course said, "Students involved in the campaign are using the tools they learned throughout their education to communicate effectively with an audience. The project challenges the class to create a message that resonates with college students."
Drive Accordingly is the culmination of a semester-long effort by Redline Promotions and Marketing, which consists of 18 UNL students participating in the Accord Coupe Marketing Challenge: New Car, New Generation - a unique industry-education partnership managed by EdVenture Partners that gives students the opportunity to apply their classroom work in a real-world situation.
"We hope to not only create awareness for the new Accord Coupe on campus but also to provide students with opportunity to have some fun on campus," Redline Promotions and Marketing member Amanda Pohlman said. "We are convinced that Drive Accordingly will give students a fresh look at the Honda Accord while taking an exciting break from studying."
The promotional event is not the end of the road for the students at UNL. A post-event evaluation is necessary in order to analyze the success of the campaign and students will research the effects of the event on their target market. The program participants will present the results of their research, along with an evaluation of their campaign strategy to executives from Honda.
Honda will then select the top 3 teams from across the country to be flown out to American Honda Motor Co. Inc.'s headquarters in Torrance, CA in December to present their campaign ideas and results to Honda executives and compete for the Scholastic Achievement Award scholarship prizes.
For more information about the Accord Coupe Marketing Challenge: New Car, New Generation at UNL, please contact Sarah Andrews at: 308.289.3126.
About Honda: Honda (NYSE: HMC) is a leading manufacturer of automobiles and power products and the largest manufacturer of motorcycles in the world. Honda has always sought to provide genuine satisfaction to people worldwide through innovative products of the highest quality and high value. The result of these efforts is more than 120 manufacturing facilities in 30 countries worldwide, producing a wide range of fun, clean and efficient products including motorcycles, ATVs, generators, marine engines, lawn and garden equipment and automobiles that bring the company into contact with about 20 million customers annually. Honda began operations in North America in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began assembling motorcycles in America in 1979, with U.S. automobile manufacturing starting in 1982, employing more than 26,000 people in the design, manufacture and marketing of its products in America. Honda currently builds products in 12 manufacturing plants in North America, with three major R&D centers in the U.S.
About EdVenture Partners: EdVenture Partners is a Berkeley-based marketing company providing unique industry-education partnerships to more than 300 campuses across the United States. EdVenture Partners, in conjunction with industry partners, provides each student agency with on-going resources, guidance and a project budget to implement their marketing campaign.