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Faculty J News & Notes

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Kelly Jo Hinrichs was one of eight faculty members inducted into the NU chapter of Omicron Delta Kappa honor society in October.

Phyllis Larsen and Meg Lauerman, both assistant professors, presented a paper to the American Marketing Association’s 11th Annual Symposium for the Marketing of Higher Education. The presentation was a case study of management of the integrated marketing communication program at NU and was given Nov. 6 in Baltimore to an audience of 150 public relations and marketing professionals from U.S. and foreign universities. It focused on strategies for success in implementing an IMC process in a large, decentralized communication environment.

Phyllis Larsen presented a workshop at the Nebraska Society of Health Care Marketing and Public Relations fall conference on Oct. 13. The focus was on measurement of public relations effectiveness and was targeted towards marketing professionals from hospitals, retirement homes and extended care facilities.

Sallie Middlebrook, a member of the advertising faculty in the early 1990s, has been the associate director for marketing and planning at the International Facility Management Association (IFMA) in Houston, Texas, since July.

Nancy Mitchell used her professional development leave of absence to work on several scholarly activities this fall. For one of those projects, she developed the content for a Web site that accompanied Making Sense of Media: An Introduction to Mass Communication by George Rodman, published by Allyn and Bacon Longman. She created interactive activities for students to involve them in more than 400 media-related Web sites. Mitchell also wrote the Online Citation Guide for Internet Research for Journalism and Mass Communications for AB Longman.

Linda Shipley attended the National Assessment Institute in Indianapolis Nov. 5-7 to hear about the latest approaches being used by a variety of institutions that need to provide learning assessment information for their accrediting organizations. She plans to use the information as the college puts together its response to the new ACEJMC accrediting requirements related to student outcomes assessment. She has been selected as the American Academy of Advertising representative to the Accrediting Council for Education in Journalism and Mass Communication. Her term runs from January 2001 to December 2003. She continues to act as the college’s representative for the renovation of Andersen Hall. She was named to the Publication Committee of AEJMC and attended the mid-winter meeting of that committee in Atlanta Dec. 1-2.

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Laurie Thomas Lee earned tenure and was promoted to associate professor and graduate faculty fellow. She served as acting department chair during the latter half of 2000. She wrote an invited book chapter, “History and Development of Mass Media,” for Encyclopedia of Life Support Systems: Journalism and Mass Communications (CD-ROM), Rashmi Luthra (Theme Ed.) and Vibert Cambridge (Topic Ed.), published by EOLSS and UNESCO. Lee presented a paper, “Canning Spam: The Cost-Shifting Effects of Junk Email,” at the “Time and Media Markets” international economics conference in Pamplona, Spain. She gave a panel presentation on privacy issues at the Broadcast Education Association annual convention in Las Vegas and spoke to the National Agri-Marketing Association (NAMA) Professional Chapter in October. She also judged films for the national Student Academy Awards.

Jerry Renaud continues to serve as president of the Northwest Broadcast News Association. He completed a 30-minute video for the Lincoln Public Schools on engaging students. LPS hopes to market the video nationally. Renaud and Nancy Mitchell are working together on a paper about setting up a journalism learning committee. He is also working with Hubert Brown, former NU professor now at Syracuse University. The paper looks at how women, minorities and children are portrayed in television newscasts. Renaud and Rick Alloway are working on a video documentary on the resurgence of the American bison.

Tom Spann is completing an instructor’s manual for the Fundamentals of Television Production text of which he is the author.

Larry Walklin has concluded his term as the chair of the University of Nebraska chapter of the Teaching, Learning Technology Roundtable. He produced a teleconference, “Broadcast Sales with Sean Luce,” that aired Nov. 16 for professionals in Omaha, Lincoln, Grand Island, Hastings, North Platte, Norfolk, Scottsbluff, McCook, Falls City, Columbus, York, Ord, Broken Bow, Ainsworth, Wayne, Sidney, West Point, O’Neil, Kearney.

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John Bender spent six weeks last summer working on the night copy desk of the Milwaukee Journal Sentinel. He got the position through the American Society of Newspaper Editors Excellence in Journalism program, which places journalism educators in newsrooms around the country. In addition, the seventh edition of Reporting for the Media was published last summer. This is the second edition of the textbook on which Bender has worked and the first for which he is lead author. The book is one of the best-selling textbooks in the country for college beginning news writing and reporting students.

   Charlyne Berens had a paper accepted for presentation at the Huck Boyd Symposium held in conjunction with the National Newspaper Association convention in Louisville, Ky., in October. She also has had a paper accepted for the Intercultural Communications Association conference in Miami in March. She presented a program on free expression for potential NU honors students in July. She is a member of the AEJMC nominations committee and attended the winter meeting in Atlanta in December. She is working with a member of the NU political science faculty on a book about the Nebraska Unicameral Legislature. She was one of eight faculty members inducted into the NU chapter of Omicron Delta Kappa honor society in October.

Daryl Frazell is on academic leave during second semester. He is writing a book about words that will incorporate some of “The Grouch” columns he has written during his years at NU.

Joe Starita delivered the keynote address at the June meeting of the Mari Sandoz Heritage Society in Chadron. In July he conducted a writing and reporting workshop for Omaha high school students and addressed a statewide gathering of teachers at Nebraska Wesleyan University on the subject of diversity in public school curriculums. He spoke to 500 Southeast Community College teachers and administrators in September in Beatrice about how newspapers and journalism programs respond to diversity issues and was a panelist on this year’s inaugural Paul A. Olson Seminars in Great Plains Studies.

In October he presented a one-hour lecture on coaching writing at the Nebraska High School Press Association’s fall convention, delivered a one-hour lecture to a pilot program of Native American students at Lincoln High School and is at work on an Encyclopedia of the Great Plains essay entry on Chief Dull Knife.

George Tuck has started a Web site for the Nebraska News Photographers Association and is its editor. He’s also the association’s secretary. The monthly Webzine includes a featured article, state news notes, industry news, awards and lots of photos. The URL is http://cojmc.unl.edu/cojmc/cojmc/nnpa/home.html. He also started a Web photo service for members of the Nebraska Press Association. The photos, which mostly are of Husker home football games, are provided by students in the college’s photojournalism classes.

Tuck was one of five university faculty presenters at a program for top Nebraska high school scholars at Distinguished Scholars Day in October. His slide presentation was “Flat Places and Interesting People,” which draws on his images and experiences from a sabbatical in the spring of 1998. He presented programs on documentary photography and photographic ethics to journalism students at Beatrice High School on Nov. 30 and to Millard North on Dec. 1.